The story of TOAST
What's with the name?
"When I was about to launch the Kickstarter campaign that started it all, I needed a name for the project. I wanted something simple and fun that spoke to the fact that our products would be engraved and cut - in fact, burned - with lasers. What else gets burned? Toast does. (Fairly often in my house, anyway.) And the name stuck."
- Papa Toast, reminiscing as the wee children gather 'round to hear the tale
Toast was launched in January 2012 with the support of 300 intrepid people who backed our Kickstarter project. This crowdsourced funding made it possible to buy our first laser and get Toast up and running. We still think of you fondly and often, Kickstarter backers!
Since those early days of cutting covers in Matias' basement shop, Toast has grown quickly. "Team Toast" is a fabulous family dedicated to creating the most amazing tech covers known to man. Even though we ship to virtually every country in the world, we do every stage of our production and business in-house in our workshop in the Montavilla neighborhood of beautiful Portland, Oregon. If you're in town, stop by for a tour and meet the crew!
We are a small company dedicated to quality products and quality of life: for you, for us, and for our planet. We are very thankful for all our fans, supporters and loyal customers. You have made our Toasty dream possible and you sustain us in our vision as we expand into new possibilities. And you put up with our penchant for puns. Rock on!
"Toasty" is a great thing...just not when it's the climate we're talking about.
Check out our Eco Policy page to learn about our efforts towards positive environmental and social action.
The myth, the magic, the chickens: here is the video that started it all!
All Toast products are proudly designed and manufactured in our studio in beautiful Portland, Oregon, USA. Take a tour through the Toast shop with this rad video from Droid Life.
The legend of Justin Beaver
Our mascot. Perhaps you've heard of him. This is his story.
Our story begins in the summer of 2012. The Central Oregon High Desert, the middle of nowhere.
"Did you SEE that?!" Papa Toast suddenly shouted, barreling along the barren desert road.
"See what?" Mama Toast asked, looking up from the cassette tape player, where she was occupied with switching 80's Top of the Charts tapes. "Why so shouty?"
Papa Toast pulls a high-speed U-Turn, spitting gravel and surprising a solitary buzzard from a lone dead tree. As Mama Toast recovers from the whiplash, the dusty Subaru pulls into a dirt patch in front of a rustic roadside cabin. "Art for Sale" reads the crooked handmade sign. Chainsaw sculptures crowd the dusty yard: majestic eagles clutching writhing salmon in their talons, growling black bears towering on hind legs.
A father and son slowly emerge from the building, clad in ancient blue jeans and cowboy hats. They explain that they are a family outfit. One designs, one cuts. Best deals in the desert. Would we like to take a closer look at the large cigar store Indian?
But Papa Toast knows which one he wants. "This one," he says.
"Oh, him," drawls the father. He pauses. "See, that one's old work."
"How much?" asks Mama Toast.
The son looks embarrassed. "Well, I don't really know....I guess forty bucks would do it."
"Done," replies Papa Toast, pulling out of his city wallet what he knows are the best two Jacksons he'll ever spend.
Wedged in the backseat, the beaver peers out at the long and dusty road, his beady eyes reflected in the rearview mirror all the way back to Portland.
"What will we call him?" asks Papa Toast.
"There's no question," says Mama Toast. "Justin. He's Justin Beaver."
And so it began.